- Expand Client Base: Target SMEs and large enterprises in Southeast Asia by promoting digital transformation (Zync) and online booking solutions, aiming to increase market reach by 30% within 3 years.
- Service Innovation: Develop new cloud-based software, LIFF apps, and cybersecurity services to meet rising demand for remote work, automation, and secure digital services.
- IT Compliance Leadership: Strengthen expertise in IT compliance (ISO 27001, GDPR) to become a trusted advisor for data security and IT outsourcing.
- Operational Efficiency: Implement workflow automation, software development, and website solutions to reduce internal costs by 15% while improving service delivery efficiency.
- Customer Engagement & Brand Awareness: Enhance digital presence and seamless customer experiences via LIFF and websites, positioning Willow Tree as a top IT solutions provider.